Archive for the ‘Marketing’ Category

The Big South By Southwest Adventure

Holy smokes!  South by Southwest Interactive was an amazing, inspiring, and absolutely exhausting couple of days.  I’m so glad I wore comfortable shoes.  (For all you future/potential attendees, the most important piece of advice anyone can give you is to wear comfortable shoes.  Do it!)

Now that I’ve finally had some time to sleep, finish up client projects that were out in orbit while I was in Austin, and sort through my notes, I’d like to share some highlights of the big adventure…

Festival Time!

Festival Time at Fogo de Chao!

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Go (South)West, Young(ish) Blogger!

SXSW LogoI’m pretty darn excited to be heading to SXSW Interactive with Nokia this year, and I’ve been busy getting all scheduled up with our team of Nokians.  Adventures on tap: a couple of great nights in the VIP lounge, panels galore, and even slinging some ice cream with Ice Cream Man.  I’ll be posting updates and photos here and via Twitter.  See ya soon, Austin!

Getting In: Using Linkedin to Market Your Small Business

Linkedin(This is a guest post I contributed to the Design Rangers Camp Blog.  Posting it here for your reading/marketing enjoyment!)

Linkedin has become a powerful tool for professionals looking to network and find career opportunities as well as companies looking for talent. Linkedin also provides some unique tools that can be particularly effective for small business marketing.

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Blogging for Small Businesses: Tips & Tricks

Red-TypewriterI recently wrote a guest post for the Design Rangers Camp Blog on how to blog for your small business (and why blogging is still important in the age of Facebook and Twitter).

Here’s the link for blogging tips and tricks.

Happy blogging!

Put Your Customers First: All You Need To Do Is Listen

[I contributed the following post the Design Rangers Camp Blog, the virtual outpost for my favorite field guides to the creative world.  I'm cross-posting it here for you to enjoy!]

As you reflect on your marketing efforts in 2009 and prepare for 2010, it’s easy to focus on what you accomplished (or didn’t) and what kinds of strategies will meet your needs going forward. But before you design a plan that’s all about YOU, remember that no marketing will work unless you put your customers first.

Ask yourself the following question: how often do you listen to your customers? ok