Twitter for the People!
My last post on Twitter focused on how organizations can use micro-blogging to develop customer relationships and build communities, but what about individuals? What can people possibly get out of a social network limited to 140 characters? And why bother with it if you’ve already got a Facebook account?
The distinction between Twitter and Facebook is a useful one. On Facebook, your objective is to find your friends and share with them. On Twitter, you find people to “follow” and you cultivate “followers.” Facebook is primarily a social tool that focuses on reaching out to people you already know. Twitter, on the other hand, is a tool for finding and communicating with people well beyond your circle of friends. Because of that, Twitter is a very powerful tool for social networking, talking with people who share your professional or personal interests, and getting real-time news and resources.
