(This is a guest post I contributed to the Design Rangers Camp Blog. Posting it here for your reading/marketing enjoyment!)
Linkedin has become a powerful tool for professionals looking to network and find career opportunities as well as companies looking for talent. Linkedin also provides some unique tools that can be particularly effective for small business marketing.
I recently wrote a guest post for the Design Rangers Camp Blog on how to blog for your small business (and why blogging is still important in the age of Facebook and Twitter).
Here’s the link for blogging tips and tricks.
Happy blogging!
[I contributed the following post the Design Rangers Camp Blog, the virtual outpost for my favorite field guides to the creative world. I'm cross-posting it here for you to enjoy!]
As you reflect on your marketing efforts in 2009 and prepare for 2010, it’s easy to focus on what you accomplished (or didn’t) and what kinds of strategies will meet your needs going forward. But before you design a plan that’s all about YOU, remember that no marketing will work unless you put your customers first.
Ask yourself the following question: how often do you listen to your customers? ok
I had the good fortune of catching a number of great sessions at the IABC Social Media Conference in New York last week, many of them by representatives of large companies like Nokia and Virgin USA. Many of those sessions reinforced the importance of a high-level approach that integrates social media with marketing and communications strategies when developing and maintaining a social media program. To echo the smart words of Julie Cottineau from Virgin: You don’t need a social media strategy; you need a brand-building strategy. This is something I find myself emphasizing to companies of all sizes, but especially to smaller organizations.
Because smaller organizations often forego strategy, it’s easy to believe they’re at a disadvantage as social media evolves. Not necessarily true! In fact, being small has a real upside when it comes to social media. ok
In my previous posts, I’ve blogged about why Twitter is important for businesses and what individuals can gain from the service, so today I’d like to focus on how you can make the most of your tweets. First impressions count in the real world, and they’re even more important in the Twitterverse. Whether you are tweeting for an organization or just for yourself, you want to make your 140 characters count!
