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	<title>tammyoler.com &#187; socialmedia</title>
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	<link>http://tammyoler.com</link>
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		<title>On Festival &amp; Flickr: Hooray for the Whitney!</title>
		<link>http://tammyoler.com/on-festival-flickr-hooray-for-the-whitney</link>
		<comments>http://tammyoler.com/on-festival-flickr-hooray-for-the-whitney#comments</comments>
		<pubDate>Mon, 02 Aug 2010 01:56:38 +0000</pubDate>
		<dc:creator>tammyo</dc:creator>
				<category><![CDATA[Otherwise]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[museums]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://tammyoler.com/?p=878</guid>
		<description><![CDATA[I spent the afternoon in the Whitney Museum of American Art on Saturday, mostly because I&#8217;ve been excited about seeing the Charles Burchfield exhibition for some time.  I&#8217;m happy to report that it&#8217;s fabulous.  Go!  Go!  Go!
But, as usual, the Whitney delivered in an unexpected and truly great way.  I&#8217;m hard pressed to pick my [...]]]></description>
			<content:encoded><![CDATA[<p>I spent the afternoon in the <a href="http://whitney.org/" target="_blank">Whitney Museum of American Art</a> on Saturday, mostly because I&#8217;ve been excited about seeing the <a href="http://whitney.org/Exhibitions/CharlesBurchfield" target="_blank">Charles Burchfield exhibition</a> for some time.  I&#8217;m happy to report that it&#8217;s fabulous.  Go!  Go!  Go!</p>
<p>But, as usual, the Whitney delivered in an unexpected and truly great way.  I&#8217;m hard pressed to pick my favorite museum in New York City, but the Whitney is surely among the top contenders because of its size and general density of awesomeness &#8211; there&#8217;s just enough to keep you delighted during any visit, and not so much that serious museum fatigue sets in.  One of the museum&#8217;s current exhibitions is <em><a href="http://whitney.org/Exhibitions/ChristianMarclay" target="_blank">Christian Marclay: Festival</a></em>, and it&#8217;s quite innovative: a performance space houses daily interpretations of Marclay&#8217;s works by musicians, multimedia stuff abounds, and visitors are encouraged to participate in the creation of a collective musical score.  All of this is cool, but I&#8217;m particularly excited by incorporation of Flickr into the experience: visitors are encouraged to photograph the performance space and upload photos to a <a href="http://www.flickr.com/groups/christianmarclayfestival/pool/" target="_blank">group Flickr pool</a> to document the exhibition.</p>
<p>Photography is one of those ubiquitous museum no-nos.  And when photography is allowed, visitors usually engage in it for solely personal purposes &#8211; to say, &#8220;I was there.  I saw THAT.  I kind of now own my own piece/copy of it.&#8221;  It&#8217;s exciting to me that the Whitney is extending Marclay&#8217;s collaborative and community-minded work to social sites &#8211; and encouraging visitors to create their own works with it.  It&#8217;s so encouraging to see these tools used in such a way.  I look forward to seeing even more of it.</p>
<p>I snapped a few pics with my Droid camera.  They&#8217;re not great, but I enjoyed the experience and I&#8217;m glad to contribute my few images to this creative effort.</p>
<div id="attachment_880" class="wp-caption aligncenter" style="width: 412px"><img class="size-large wp-image-880   " title="Festival Notes" src="http://tammyoler.com/wp-content/uploads/Festival-Notes-1024x682.jpg" alt="Christian Marclay: Festival @ the Whitney" width="402" height="267" /><p class="wp-caption-text">Christian Marclay: Festival @ the Whitney</p></div>
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		<title>It&#8217;s Choose Privacy Week!</title>
		<link>http://tammyoler.com/its-choose-privacy-week</link>
		<comments>http://tammyoler.com/its-choose-privacy-week#comments</comments>
		<pubDate>Mon, 03 May 2010 14:17:01 +0000</pubDate>
		<dc:creator>tammyo</dc:creator>
				<category><![CDATA[Otherwise]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[librariansrock]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://tammyoler.com/?p=813</guid>
		<description><![CDATA[I volunteer each week with a group of teens who will be entering college this fall.  As part of helping them get ready to make the transition beyond high school, I recently conducted a workshop for them about online privacy and responsible social networking.  Almost none of them had ever reviewed their Facebook privacy settings, [...]]]></description>
			<content:encoded><![CDATA[<p>I volunteer each week with a group of teens who will be entering college this fall.  As part of helping them get ready to make the transition beyond high school, I recently conducted a workshop for them about online privacy and responsible social networking.  Almost none of them had ever reviewed their Facebook privacy settings, and many had no idea they even needed to worry about them.  They assumed what they were posting was fairly private, and they were shocked to find out that most of their information online is public by default.</p>
<p>This is just one of the many reasons I&#8217;m excited about <a href="http://www.privacyrevolution.org/" target="_blank">Choose Privacy Week</a>, an initiative of the American Library Association (ALA) to help people understand why and how they should take charge of their digital destinies.  Privacy is an important and complex issue, and I admire that the ALA is trying to open up more dialogue about the way that private companies and the government alike are using digital information.</p>
<p>Here&#8217;s the Choose Privacy Week video, featuring authors Neil Gaiman and Cory Doctorow (hooray!):</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=11399383&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=11399383&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/11399383">Choose Privacy Week Video</a> from <a href="http://vimeo.com/twentykfilms">20K Films</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>&#8230; Proving <strong>once again</strong> that librarians are rock stars!</p>
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		<title>The Big South By Southwest Adventure</title>
		<link>http://tammyoler.com/the-big-south-by-southwest-adventure</link>
		<comments>http://tammyoler.com/the-big-south-by-southwest-adventure#comments</comments>
		<pubDate>Tue, 23 Mar 2010 02:26:28 +0000</pubDate>
		<dc:creator>tammyo</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Otherwise]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[awesome]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[sxsw]]></category>

		<guid isPermaLink="false">http://tammyoler.com/?p=767</guid>
		<description><![CDATA[Holy smokes!  South by Southwest Interactive was an amazing, inspiring, and absolutely exhausting couple of days.  I&#8217;m so glad I wore comfortable shoes.  (For all you future/potential attendees, the most important piece of advice anyone can give you is to wear comfortable shoes.  Do it!)
Now that I&#8217;ve finally had some time to sleep, finish up [...]]]></description>
			<content:encoded><![CDATA[<p>Holy smokes!  South by Southwest Interactive was an amazing, inspiring, and absolutely exhausting couple of days.  I&#8217;m so glad I wore comfortable shoes.  (For all you future/potential attendees, the most important piece of advice anyone can give you is to wear comfortable shoes.  Do it!)</p>
<p>Now that I&#8217;ve finally had some time to sleep, finish up client projects that were out in orbit while I was in Austin, and sort through my notes, I&#8217;d like to share some highlights of the big adventure&#8230;</p>
<div id="attachment_776" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-776" src="http://tammyoler.com/wp-content/uploads/At-Fogo-SXSW1-300x225.jpg" alt="Festival Time!" width="300" height="225" /><p class="wp-caption-text">Festival Time at Fogo de Chao!</p></div>
<p><span id="more-767"></span></p>
<p><strong><span style="text-decoration: underline;">Fantastic people</span></strong>.  I was blown away by all the talented folks I had the opportunity to meet.  I am among the many people I know who scrunch up my face at the term &#8220;thought leader,&#8221; but it was great to meet and chat with so many pioneers, big thinkers, and intelligent designers, communicators, and artists.  Nokia put together a great, low-key event at <a href="http://www.moonshinegrill.com/" target="_blank">Moonshine</a> on Friday that was great for cultivating conversation, and I was lucky enough to get to spend a few nights at the Entrepreneur Lounge at <a href="http://www.yelp.com/biz/fogo-de-chao-austin" target="_blank">Fogo de Chao</a>, but I also really enjoyed the random conversations that popped up folks at panels, parties, and Austin locals.  I arrived home in Brooklyn completely wiped out, but really invigorated by all the great conversation.</p>
<p><strong><span style="text-decoration: underline;">Stellar panels</span></strong>.  It&#8217;s really rare to attend any kind of conference and not come away feeling panel regret.  I&#8217;m pleased to report that the panels I attended were almost universally thoughtful, challenging, and &#8211; most of all &#8211; useful.  Howzabout that?  (The big exception to this observation is, of course, the lackluster Ev Williams&#8217; Twitter keynote, but the blogoverse has already weighed in on that a-plenty.)  Here are some of my highlights from the panels, along with links for your reading enjoyment (and learnin&#8217;!):</p>
<p><strong>Danah Boyd&#8217;s keynote on privacy and publicity</strong>.  This was an astonishingly <a href="http://www.readwriteweb.com/archives/danah_boyd_talks_about_privacy_at_sxsw.php" target="_blank">good talk</a> to kick off SXSW.  Boyd called out Google and Facebook on their recent privacy fails and challenged tech companies that claim that privacy is dead as a convenient excuse for violating the privacy of users. Boyd&#8217;s conclusions about the ways that everyday users understand privacy and the way that companies (often intentionally) misunderstand privacy are provocative and important.  I really appreciated, especially, the following assertions:</p>
<ul>
<li>Taking something public and making it more public is a violation of privacy;</li>
<li>Our current state is public by default and private by effort; and</li>
<li>The public-by-default environment is not the great democratizer.</li>
</ul>
<p>This was a much-needed consideration of privacy implications, and it will have great impact on the way I regard privacy issues going forward.</p>
<p><strong>Crowd Sourcing Innovative Social Change panel with Beth Kanter, Holly Ross, Amy Sample Ward, David Neff, and Kari Dunn Saratovsky.</strong> This was one of the best panels I&#8217;ve <strong>ever</strong> gone to at any convention I&#8217;ve ever attended.  Not only was the content for the panel thoughtfully crowd sourced (hooray for using your own best practices!), but the audience participation and resource sharing from panel, audience, and twitter stream was first-rate.  Rather than try to summarize all of the awesome content, I&#8217;m just going to point you directly to the resources: <a href="http://beth.typepad.com/beths_blog/2010/03/a-few-reflections-from-sxsw-crowdsourcing-panel.html" target="_blank">Beth&#8217;s recap of the event featuring the slide show</a> and the <a href="http://app.beextra.org/mission/show/missionid/1608" target="_blank">twitter stream with abundant case studies and sharp comments</a>.  This is an absolute must for anyone in a non-profit organization (or, heck, a for-profit organization) who is looking for models for crowd sourcing and creative, results-driven examples.  This is also a great example for anyone looking to put together a kick ass SXSW panel in the future.</p>
<p>The conversation at the <strong>Duh</strong><strong>&#8230;It&#8217;s Like Tech for Girls panel with </strong><a href="http://www.iheartswitch.com/" target="_blank"><strong>Alison Lewis</strong></a><strong> and</strong><a href="http://www.fashioningtech.com/" target="_blank"><strong> Syuzi Pakhchyan</strong></a><strong> </strong>was also very engaging.  Focusing on the intersection of DIY craft, fashion, and technology as a way to get girls more engaged with technology, Alison and Syuzi facilitated a sometimes heated conversation about girls and technology.  Clay Shirky&#8217;s keynote on Sunday morning was well worth it, although the crowd that managed to make it looked seriously zombied out from the Saturday night parties and daylight savings time change.  Shirky explored the idea that abundance breaks more things than scarcity does, and discussed the ways that technology has introduced a really challenging amount of abundance into our lives. And, of course, the always hilarious <a href="http://helpareporter.com/" target="_blank">Peter Shankman</a> provided a useful and entertaining talk on self-promotion.</p>
<p><strong> </strong></p>
<div id="attachment_777" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-777" title="Ice Cream Man with Bessita" src="http://tammyoler.com/wp-content/uploads/Ice-Cream-Man-with-Bessita-300x225.jpg" alt="Ice Cream Man with Bessita" width="300" height="225" /><p class="wp-caption-text">Ice Cream Man with Bessita</p></div>
<p><strong><span style="text-decoration: underline;">Slinging with the Ice Cream Man</span></strong>.  A huge highlight for me at SXSW was the opportunity to work with the <a href="http://icecreamman.com/" target="_blank">Ice Cream Man</a> and his team of ice cream slingers.  I am super excited to see if he smashed his own record and gave out 15,000 free frozen treats.  And, I have to say, during the few minutes I was actually slinging popsicles at Fogo de Chao, I really felt like a rock star.</p>
<p><strong><span style="text-decoration: underline;">Austintatious Food.</span></strong> Well, I&#8217;d be remiss if I didn&#8217;t mention all the delicious food I consumed while at SXSW: Korean tacos from the TaKorean truck (I&#8217;m seriously still dreaming about those), cheese balls from Fogo do Chao (Ehren, shortly after becoming mayor of Fogo de Chao on Foursquare: &#8220;I&#8217;m going to need to become mayor of my gym when I get home&#8230;&#8221;), tacos from <a href="http://www.guerostacobar.com/" target="_blank">Gueros Taco Bar</a>, and breakfast tacos from a hole-in-the-wall place called Vic&#8217;s BBQ that our cab driver took us to on the way to the airport.  I could go on, but this is making me hungry&#8230;</p>
<p>Tripp the cab driver says, &#8220;Never eat BBQ at a place where all the chairs match.&#8221;</p>
<p>Thanks so much for hosting all of us data-craven nerds, Austin!  I hope I get to see you next year!</p>
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		<title>Go (South)West, Young(ish) Blogger!</title>
		<link>http://tammyoler.com/go-southwest-youngish-blogger</link>
		<comments>http://tammyoler.com/go-southwest-youngish-blogger#comments</comments>
		<pubDate>Wed, 10 Mar 2010 04:46:23 +0000</pubDate>
		<dc:creator>tammyo</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Otherwise]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[sxsw]]></category>

		<guid isPermaLink="false">http://tammyoler.com/?p=763</guid>
		<description><![CDATA[I&#8217;m pretty darn excited to be heading to SXSW Interactive with Nokia this year, and I&#8217;ve been busy getting all scheduled up with our team of Nokians.  Adventures on tap: a couple of great nights in the VIP lounge, panels galore, and even slinging some ice cream with Ice Cream Man.  I&#8217;ll be posting updates [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-764" title="SXSW Logo" src="http://tammyoler.com/wp-content/uploads/SXSW-Logo.jpg" alt="SXSW Logo" width="145" height="189" />I&#8217;m pretty darn excited to be heading to <a href="http://sxsw.com/interactive" target="_blank">SXSW Interactive</a> with Nokia this year, and I&#8217;ve been busy getting all scheduled up with our team of Nokians.  Adventures on tap: a couple of great nights in the VIP lounge, panels galore, and even slinging some ice cream with <a href="http://icecreamman.com/" target="_blank">Ice Cream Man</a>.  I&#8217;ll be posting updates and photos here and via Twitter.  See ya soon, Austin!</p>
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		<title>Getting In: Using Linkedin to Market Your Small Business</title>
		<link>http://tammyoler.com/getting-in-using-linkedin-to-market-your-small-business</link>
		<comments>http://tammyoler.com/getting-in-using-linkedin-to-market-your-small-business#comments</comments>
		<pubDate>Tue, 16 Feb 2010 13:42:10 +0000</pubDate>
		<dc:creator>tammyo</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://tammyoler.com/?p=717</guid>
		<description><![CDATA[(This is a guest post I contributed to the Design Rangers Camp Blog.  Posting it here for your reading/marketing enjoyment!)
Linkedin has become a powerful tool for professionals looking to network and find career opportunities as well as companies looking for talent. Linkedin also provides some unique tools that can be particularly effective for small business [...]]]></description>
			<content:encoded><![CDATA[<p><em><img class="alignright size-thumbnail wp-image-720" title="Linkedin" src="http://tammyoler.com/wp-content/uploads/Linkedin-150x150.jpg" alt="Linkedin" width="150" height="150" />(This is a guest post I contributed to the <a href="http://designrangers.com/blog/" target="_blank">Design Rangers Camp Blog</a></em><em>.  Posting it here for your reading/marketing enjoyment!)</em></p>
<p>Linkedin has become a powerful tool for professionals looking to network and find career opportunities as well as companies looking for talent. Linkedin also provides some unique tools that can be particularly effective for small business marketing.</p>
<p><span id="more-717"></span><strong> </strong></p>
<p><strong> </strong></p>
<h3><strong>H</strong>ere are some tips for making the most of Linkedin:</h3>
<p><strong>Get Your Company In</strong></p>
<p><strong><span style="font-weight: normal;">Create a profile for your company, and make sure to include relevant keywords in your descriptions. Linkedin can be a great source of SEO links, and your profile will start to appear in Google and other search engine results.</span></strong></p>
<p><strong>Get Your Team In</strong></p>
<p>Make sure that your principals and team members have Linkedin profiles.  They can easily create unique URLs (http://www.linkedin.com/in/name) so their profiles will be easier to find.  Individual profiles should also include relevant keywords as well as good photos.  Linkedin is a great way to put a face on your team – and your company!</p>
<p><strong>Get In the Conversation</strong></p>
<p>A unique feature of Linkedin is the ability to ask Questions and provide Answers to other members.   Providing smart, helpful answers can position you or a team member as an expert, and increase your network of connections.  You can also ask thoughtful questions as a way to start conversations. With Linkedin, you can also join or start groups!  You can join relevant industry or local groups, or start and facilitate groups of your own.  Group discussions can lead to increased connections, industry insights, referrals, and even prospects!</p>
<p><strong>Get In with the Media</strong></p>
<p>Most people get connected with professional colleagues, service providers, clients, friends, and associates.  But don’t miss the chance to connect with journalists, bloggers, and other media professionals.  If you meet or are introduced to a media contact, invite him or her to connect on Linkedin!  Staying connected helps keep you top-of-mind and may lead to PR opportunities.</p>
<p><strong>Keep Your Contacts in the Loop</strong></p>
<p>Use Network Updates to keep your contacts informed about your professional news, and select the News Module to share the latest news about your company.  A word of caution: Linkedin is not a micro-blogging site like Twitter and it’s not nearly as personal as Facebook.  Encourage your team to be strategic and limit their number of status updates.  If you are a prolific tweeter, it’s not a good idea to connect your Linkedin updates to your Twitter profile.  Don’t overwhelm your professional contacts!</p>
<p>I&#8217;m looking forward to seeing you Linkedin! (Connect with me <a href="http://www.linkedin.com/in/tammyoler" target="_blank">here</a>.)</p>
<p><em><br />
</em></p>
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