Women, Boldly Going Nowhere: The Remasculinization of Star Trek
Star Trek, which is being released on DVD and Blu-Ray today, was an official sponsor of Sunday Night Football this past weekend. E. was watching the game, and I was putzing around online, but when we heard that official endorsement, we both stopped and said, “Whoah!”
Star Trek sponsoring the NFL. It looks like J. J. Abrams’ re-branding of the science fiction franchise is complete. Star Trek has been remasculinized. It’s too bad that women lose out in the bargain.
(Minor spoilers ahead.)
