When It Comes to Social Media, You’ve Got to Think Big & Act Small…
… No matter how big or how small you are.
I had the good fortune of catching a number of great sessions at the IABC Social Media Conference in New York last week, many of them by representatives of large companies like Nokia and Virgin USA. Many of those sessions reinforced the importance of a high-level approach that integrates social media with marketing and communications strategies when developing and maintaining a social media program. To echo the smart words of Julie Cottineau from Virgin: You don’t need a social media strategy; you need a brand-building strategy. This is something I find myself emphasizing to companies of all sizes, but especially to smaller organizations.
Because smaller organizations often forego strategy, it’s easy to believe they’re at a disadvantage as social media evolves. Not necessarily true! In fact, being small has a real upside when it comes to social media. ok
